Wholesale Jordan

Why buy Jordan Wholesale from ajd2012.net

In the early 1984, Nike was a struggling shoes company that was trying to reinvent themselves by creating a new shoes line to recover its appeal in the market. However, they lacked an effective marketing tool, compared with Adidas and Converse which cooperated with sports stars to promoting their products. Even though Michael Jordan was just a rookie in the NBA, Nike saw Michale Jordan as the "Golden Ticket" to their success and would like to sign him with a contract worthing 2.5 million dollar for five years, plus royalties and other fringe benefits. At the beginning, Michael Jordan was not attracted by the deal that Nike offerd, he more preferred to make the deal with either Adidas or Converse. It was his agent David Falk who saw the golden opportunity that Nike offered. After much persuasion from his agent and parents, Michael Jordan agreed to make deal with Nike, and a new basketball shoes line - Air Jordan Shoes was created.